Keep published facts from going stale

The page that hurts you is the one that was right last season. A visitor, or a tool that summarizes the web, will quote it because nothing on the page says it expired.

One reference page

Pick a single page for each fact people ask about: hours, prices, the address, the name of the programme. Other pages link to it instead of repeating the number. Where you must repeat it, the editor of the reference page owns the copies too, including the store listing and the social profile.

When a name changes

Leave the old article up if it describes something that happened. Add two sentences at the top: what it used to be called, what it is called now, and the date. Link those sentences to the reference page. Deleting the old article makes the paper trail disappear. Leaving it unmarked makes the old fact look current.

A monthly pass

Once a month, search your own pages for the old names and for last year’s hours. Check the other language if you publish one. The pass is short if the reference pages are short. It becomes a research project if every article invented its own version of the timetable.