Native app, web app, or both

Visitors do not care what the project is called. They care whether they can open it. You still have to choose how it is delivered, because the bills and the delays are different.

Three deliveries

• A link. Someone scans a code or taps a message and the phone browser opens your pages. No store review. No developer membership. The page is only there while the phone has a connection, unless you have planned otherwise.
• An installed app. Apple and Google list it. People expect an icon. You pay the store accounts, you wait for review, and a change to the installed shell needs a new build. A change to an article usually does not.
• Both. The same content desk feeds the link and the icon. This is the common end state. It is a poor starting state if the articles are still empty.

Start with the path you can finish

If the content is a weekly notice, publish the link and put it where people already are: a newsletter, a poster, a receipt. Installable apps help when people come back often enough to want an icon, or when you need a push notification. They do not fix an empty page.

Say which one you mean

On your own site, write “open this link” or “install the app” and do not swap the words. A poster that says “download the app” and leads to a browser page feels broken. A review note that promises store apps you have not submitted will be rejected, or worse, believed.